The “glue” that made NewHolly go: The
tenacity of Doris Koo
Doris Koo was director of development of SHA for seven years
before she joined
Enterprise Community Partners. Doris was hired by SHA in 1994 as
part of the effort to put in a formal application, after the
1993 planning grant, to apply for $50 million to redevelop
NewHolly. At the time, her role was to help SHA build
replacement housing: HUD was still requiring one-for-one
replacement of every unit demolished for HOPE VI.
But in January 1995, Congress voted to repeal the one-for-one
replacement requirement. SHA found itself in a situation where
the Seattle Displacement Coalition was organizing against the
demolition for Phase I of NewHolly. Their argument: ‘If you
can’t replace, then you can’t demolish.’

"Having voted again and again for
affordable housing levies, Seattle was not about to give up on
its low-income residents or lose subsidized units."
Doris Koo, President and CEO, Enterprise Community Partners.
Doris Koo: Though we did not have Robert Taylor
Homes-like vertical ghettos, what we had were horizontal
ghettos. That $.5 million grant was to plan how to knit a
horizontal complex back into the community. These complexes were
in three major pockets of the city—remnants of WW II housing
that had been deeded to the City Council to house the poor. They
had steadily become communities of last resort. After the war,
everything around them got rebuilt, but these three communities
remained bastions of invisible walls.
When the new legislation passed, we found ourselves having
promised the City and its citizens a one-for-one replacement.
And being caught in the political reality where, since it was no
longer a requirement, HOPE VI was not funding it. That promise
was the premise under which they’d blessed the whole exercise.
Having voted again and again for affordable housing levies,
Seattle was not about to give up on its low-income residents or
lose subsidized units.
My job was to make it all work. Because my background was as a
community organizer who had learned how to build affordable
housing, my response was to take an organizing approach: The
central core would be the residents, and their benefits would be
what would center us.
A two-year dialogue
We started a two-year dialogue with the residents. I moved my
office onsite to Holly Park. I parked myself in the management
office. I saw the residents, the kids coming home. I saw the
anxieties. They would tell me, ‘Lock your door, pull the
drapes,’ or at night—‘Ms. Koo get out of here now.’ I
understood why we had to do this.
The nonprofit community was angry with us because we had told
the City Council that the Feds would not give us money to
replace housing and we needed their help.
Hitherto it had been a self-sufficient project: You get a HOPE
VI grant, you get some tax credits, some traditional financing,
some replacement money and bam! You’re home free. And now
we started asking the City for participation. And suddenly
people said the 900-pound gorilla is coming to feed at the
trough. And saying that replacement housing was not the city’s
responsibility, it was federal. And the Displacement Coalition
was protesting that the City should not give a permit for
demolition until all this was accounted for.
Because I set the residents as the core, our negotiation was not
with the Displacement Coalition, or the nonprofits, or the City
Council—it was always with the residents first. We started a
series of meetings with just the residents that at first were
very hostile. I wanted to show them that it was okay for them to
tell me their grievances. I listened and took notes and tried to
bring back easy fixes for things that were totally unacceptable.
We spent a lot of time, not talking about HOPE VI, but what was
making their lives miserable.
I immediately hired a few residents as translators. Along the
way, I heard anxiety about the urban slum clearances taking
place in Chicago, about people not replacing what they tore
down. What Norm [Rice] does so well, which worked here, too, was
asking for residents’ aspirations: If we had the money, what
would NewHolly look like? What do you want? They would say,
safe. We just want a normal neighborhood. We want a library,
playgrounds, daycare centers.
SHA signed a legal contract with the residents. We established a
Holly Park Board of Governors. Residents had three seats; SHA
had three; the community at large, three. This became the new
partnership.
SHA as developer: A blessing more than a curse
SHA issued an RFP for NewHolly, and the sole bid came in from
a national developer. Along the way, the residents saw that as
much as they hated the HA, they knew they could trust us more
than an outside developer.
That meant a quick end to the idea of using an outside
developer. We held a blue-ribbon panel, inviting local Seattle
developers to help us figure out how to build such a huge number
of units—how could we cut the development into segments so that
local capacity could be cultivated. Suddenly I became head, not
just of the replacement housing offsite, but of the entire site
development.
Along the way, I recommended to SHA and its Commissioners that
we had made a promise about replacing housing and we needed to
keep that promise. Making that commitment eased the residents’
concerns.
The fact that we decided to be our own developer was both a
blessing and a curse. The curse was that we had to figure out
how to do what we didn’t know how to do. But the blessing was
that we stood to earn and pocket the entire development fee. We
knew we would use part of that fee for daycare, a family center,
and other key community assets. But the other part of the fee
could become—in my mind—replacement housing. As the developer, I
could find the money we needed. Prior to that, I had done about
500 to 600 units of housing in New York. I remember kidding with
[then-SHA Director] Harry Thomas: It’s just like adding a zero
to the end, right?
We would not feed at the trough
The way we crafted replacement housing was to say to the
nonprofit community: Why don’t we combine our efforts and blend
all the housing together? We had three mammoth developments of
concentrated poverty, and the nonprofit community was going for
tax credits, for housing levy dollars, and building housing
serving residents of 30 to 60% of median income. They helped us
to bring different levels of income into every part of these
neighborhoods. And we could offer a capital write-down and a
rent subsidy, using part of our developer fees, and using
project-based Section 8 or public housing subsidies, to help
them with financing.
We also promised that SHA would build all of this new housing
with no 9% tax credits— that we would use bond financing with 4%
credits. So that we wouldn’t ‘feed at the trough.’ With that
commitment, brokered by a couple of City Council members, we
developed a replacement housing plan.
With that, we entered into an MOU because the nonprofits told
the Council they supported the plan, and the residents supported
it, too. The City Council voted to give SHA $15 million from the
City’s general fund for infrastructure. Tom Tierney scraped
money from each department.
We began to line up resources. We said: If you were planning to
replace some underground transformers at Holly Park, let’s yank
that budget for funding new ones. If there’s a library bond to
build new libraries, why not put the first new branch in
NewHolly? Can we invite Seattle Community College to offer
classes if we provide the space? We invited Sisters of
Providence to build elder housing with the offer of free land.
And offered lots to Habit for Humanity. There was a lot of asset
and resource mapping. We won the route with Sound Transit
because we could demonstrate the ridership when all these units
were populated again. What was the core—doing better for
residents—ended up bringing benefits to many, many more. By
partnering with others and by being stewards of the land, you
can create wealth and extract it from the land in a thoughtful
way. So that became the model.
By the time Doris was recruited by Enterprise's former
chairman and CEO Bart Harvey in 2001, Phase II of NewHolly had been
completed. But just as importantly, she had spearheaded a model
and an approach to transforming horizontal housing communities
that other HAs in our region could draw from, including KCHA and
THA, along with Housing Authority of Portland with its HOPE VI,
New Columbia.

Former Seattle Mayor Norm Rice and former SHA Development
Director Doris Koo were photographed last month in Enterprise
Community Partners’ Seattle office. Both played significant
roles in NewHolly’s development. Now they work together on
Enterprise Community Partners' national affordable housing and community
development efforts—Norm is Board Chairman, and Doris is
President and CEO.
A willing partner in
NewHolly: Former Seattle Mayor Norm Rice
“The story of NewHolly,” says Doris Koo, “started with the
Mayor. There was a lot of opposition, and I think Norm truly set
the tone for how he wanted this city to behave: It would be
civil, with a fair process, and everyone’s opinion would count.
At the end of the day, his vision of the City—as being for
everyone—prevailed.”
Norm Rice served as Mayor of Seattle from 1989 to 1997. A
committed public servant and affordable housing advocate, he is
currently teaching at the University of Washington’s Evans
School of Public Affairs. He is also Chairman of the Board of
Trustees at Enterprise Community Partners.

"This was the residents’ community. Not
the City’s, not the Housing Authority’s. And that’s where you
have the enduring legacy."
Norm Rice, Former Seattle Mayor
Norm Rice: The three principles of my administration—social
equity, economic opportunity, and environmental stewardship—were
the underpinning of our comprehensive plan in growth management
and our strategies for the urban villages.
We knew that if we were going to enter into a process with Holly
Park, we needed to have those principles in place. And we
created a citizens’ committee to execute that, with that as the
overarching effort. We got the residents involved and talking.
The glue that made it go was Doris Koo. Because you need someone
who is determined to execute and get the plan done. Someone has
to make sure that everything is done on time. And that’s what
Doris did. Tom Tierney was the City’s liaison. He was making
sure he was shepherding those principles, that they were
inherent as we moved forward.
We had some ups and downs—the easiest thing is to get the money
and build the project and ‘everybody be damned.’ But that’s not
a public process.
The enduring aspects of what you create are about taking the
time to listen. We listened to our residents. Many of them were
suspicious, and were urged on to be negative. But by having
those value propositions driving the process, some of the
residents began to own those things. They began to make sure
that they were keepers of those values.
It was an extraordinary effort. Yes, we had detractors. But this
was the residents’ community. Not the City’s, not the HA’s. And
that’s where you have the enduring legacy. It was exciting from
that standpoint. I got to be a cheerleader—predominately. But a
cheerleader as an executive.
We learned a lot. I always tell one story—we were building some
of the units. And the residents said that the essence of their
community was the kitchens—not the living room. So we changed
the plans to make the living room smaller and kitchen bigger,
because that’s where the family gathered. There was a wonderful
aspect to sharing that, and making that happen.
This was my priority. We were going to move the resources that
we needed. It was huge infrastructure investment. It was
important to do. And when people saw you do that, when the next
one came down the line, whether Rainier Vista or High Point, they
knew they had a willing partner.
New Salishan: The Jewel of East Tacoma
Tacoma Housing Authority’s HOPE VI redevelopment, Salishan,
broke ground in 2003. Salishan occupies a significant tract of
land in East Tacoma—188 acres. Like NewHolly, Salishan got its
start as military housing in the early 1940s. But Salishan has
several key attributes that set it apart from other HOPE VIs in
the region.

Community pride in Tacoma Housing Authority's Salishan
First, there’s its size relative to Tacoma. In fact, until the
mid-1960s, Salishan’s 850-plus homes represented the only
housing units in THA’s portfolio. Currently, THA owns about 800
additional units, but even so, before the demolition began,
Salishan made up more than half of THA-owned homes. “It was very
important,” says THA Executive Director Michael Mirra, “that we
anchor this redevelopment tightly to our local community. The
project is immensely important to Salishan residents, the City
of Tacoma, the Eastside, and our neighbors. A project of this
scale and this type just could not happen without their
full-throated support.”
Second is the fact that, although the housing itself qualified
as severely distressed, Old Salishan, as Michael points out,
“was a successful community. It was tightly knit, well
organized, and occupied by people who were very fond of it.”
Accessible through THA’s website is a moving documentary that
was made by fifth-grade students at Lister Elementary School in
the Salishan community about five years ago—just before the
redevelopment began. In the documentary, many of the residents
are interviewed about their history at Salishan, their feelings
about living there, their hopes for its future. What you take
away is a deep affection for their community.
That sense of community and place has been hugely beneficial to
the rebuilding effort. Over the years, many Tacomans have lived
in Salishan, and are proud to acknowledge it. Salishan has a
beautiful setting; the site is lush with mature trees. A wide
swath of greenbelt—the T Street Gulch—ribbons through the
middle. A 250-acre regional park adjoins it.
The need for new infrastructure
Another critical differentiator for Salishan, says Michael, has
been its economic realities: “Salishan has this difference from
the Seattle, King County, and Portland experiences. Tacoma is
not as prosperous a community, so the city—as helpful and
wonderful as it has been—has not been able to be as helpful as
other cities have been able to be .... Also, all of these
projects have been funded in part by their land sales. And
although our market is fairly strong, it has not been nearly as
strong by comparison.”
That said, he is quick to point to the significant support
Salishan and THA have received from elected officials. Senator
Patty Murray has been a big champion, as have Representative
Norm Dicks, and Senator Debbie Regala from the state
legislature.
“We have not had difficulty enlisting the support of important
stakeholders in the community—locally, on the state level, and
in our congressional delegation,” he says. “Early on, these
leaders realized this project’s importance. And once the
building started, its importance and appeal became even easier
to see, in part because it looked so lovely. We face some
particular challenges; chief among them is paying for
infrastructure.”
The punch list includes a new sewer system, replacing the water
and electrical distribution systems, new roads, new lights, and
new curbs. “Salishan is one of those housing development
projects that is a proxy for an urban infrastructure rebuild. In
fact,” Michael jokes, “we’ve come to think of Salishan as an
infrastructure project with this interesting housing element.
But while it’s relatively easy to find a dollar to build a
house, it’s much harder to find a dollar to build a sewer or an
electrical distribution system.”
Costs—and benefits
Michael currently estimates the total cost of the Salishan
rebuild at $225 million. Most of that will ultimately come
through private sources. In terms of raising funds, THA is more
than a third of the way there. A huge help has been set-asides
for tax credits. “We could not have done this without those
set-asides. A multi-year project like this is on a development
conveyer belt. If we could not have presumed upon getting those
tax credits the following year, we would not have been able to
leverage our other funding.”

"It was very important that we
anchor this redevelopment tightly to our local community."
Michael Mirra
When completed, Salishan will provide about 920 rental units
that will be affordable to a range of families’ income levels,
and 300-350 homes purchased by residents. It will also encompass
a new medical-dental clinic; an education, training, and retail
center; 110 apartments reserved for seniors; 36 service-enriched
units reserved for homeless families; new parks, community
gardens, and playgrounds; outdoor art; and pedestrian bridges
over T Street Gulch.
Most importantly, Salishan will continue to house a very diverse
group of residents—by race, language, national origin, income,
age, abilities and disabilities, and tenure, both homeowner and
renter.
Old Salishan’s residents had included many first- and
second-generation immigrants to the U.S., with
countries-of-origin including about one-quarter Vietnamese, and
one-quarter Cambodian—and also many immigrants from Eastern
Europe, Russia, and Korea. This will continue. “We were intent,”
says Michael, “that the homeownership population would show a
comparable diversity.” In New Salishan, homeownership rates for
racial and ethnic groups greatly exceed these groups’
representation in Tacoma and Pierce County generally. THA
recently received a 2008 Housing Justice Award from the Fair
Housing Center of Washington for their efforts and success in
this regard.
Under Michael’s leadership as executive director, HOPE VI’s
social justice objectives continue to anchor the Salishan
redevelopment process. For example, they’ve far surpassed HUD’s
guidelines for its mandate to “Spend a Dollar Twice”—by
reinvesting in people and businesses in the local community,
contracting with firms owned by minorities, and hiring
minorities and people of low income.
Seed investments
Like NewHolly, Salishan is igniting the transformation of its
local neighborhood. Land values are rapidly rising around it and
new homes are being built. Lister Elementary School, which
serves the Salishan community, was recently torn down and
rebuilt: “We count New Lister Elementary School as a jewel in
New Salishan.” And McIlvaigh Middle School, a long-time
neighborhood school, will be rebuilt next year. The funding for
the schools is separate from THA but, as Michael points out,
it’s an indication of how, when you make an investment like
Salishan, it paves the way for a host of others.
In fact, there’s barely a shadow to the Salishan story, except
in the minds of some of its gardeners. Because Salishan, like
other regional HOPE VIs, is moving towards higher density, its
huge backyards will be missed by these residents. “Old Salishan
was actually a poor use of urban land,” Michael says. “It was
not dense enough. With proper design increased density should
not be a detraction from the neighborhood. Yet it has meant a
loss of personal open space that some people miss. Salishan has
very accomplished gardeners, both flower and vegetable, who were
very fond of their large private gardens that they had at
Salishan. We have heard from them that their smaller gardening
space is not quite the same thing.”
In response, Michael adds, the first of Salishan’s community
gardens is going in right now.
Greenbridge: A great place to live—and work
Greenbridge is the newest of our region’s HOPE VIs; construction
began in 2005. It is emerging like a brightly colored butterfly
from the site that was originally named Park Lake Homes. Park
Lake, like Holly Park and Salishan, had been a neighborhood of
run-down barracks homes that exclusively housed the very
poor—566 units on 92 acres.

"Greenbridge has been a catalyst for community development in
White Center—and it’s just going to be a great place to live."
King County Housing Authority Deputy Director Dan Watson
“Because of its age,” says KCHA Deputy Director Dan Watson,
“Park Lake was highly stigmatized as a very large public housing
project, even though it provided some decent housing for people
who needed it. It did have a tremendous impact on residents
there, as well as on the surrounding community, just because of
the scale of having that many poor people all in one place.”
Like Holly Park, it had been a maze of serpentine streets that
were disconnected from the larger neighborhood.
Greenbridge is located in White Center, which is the
lowest-income community in all of King County. White Center is
squeezed in between the cities of Seattle to the north and
Burien to the south in unincorporated King County, which,
historically, has suffered from a lack of investment; the
County’s financial challenges in providing services in
unincorporated areas like White Center are well documented.

Rental homes at Greenbridge today
The “Bridge” in Greenbridge pays homage to the many ways in
which this redevelopment will span its residents’ history,
cultures, and generations. But you could also make a case for
how it has been designed to help residents connect with economic
opportunities. This is one of Greenbridge’s great innovations.
8th Avenue: Creating economic opportunities
8th Avenue Southwest has become Greenbridge’s Main Street. It
intersects Greenbridge about midway, and the entire development
has been remapped to connect it with the larger community—and to
welcome that community in. White Center’s main business district
is located about four blocks from Greenbridge, and KCHA has
improved both pedestrian and vehicle access into that downtown.

Greenbridge’s Jim Wiley Community Center
On 8th Avenue is the Jim Wiley Community Center, the YWCA and
Public Library complex, the site of a soon-to-completed Head
Start school, and many storefronts for different businesses,
including both live/work units and retail spaces. Currently, the
live/work units house a range of micro-businesses, including two
gift retailers, a hair salon, and an artist’s studio.
The community organizations housed on 8th Avenue are “oriented
towards creating economic and employment opportunities for
adults,” says Dan. “They have a whole set of programs that are
employment – and opportunity-driven for low-income residents – not
only those who live in Greenbridge, but the entire White Center
community.” Adult education courses are offered at Jim Wiley.
Highline Community College offers ESL classes. The YWCA is
building a learning center.
KCHA has given Greenbridge the blueprint for an economically
healthy community, one that has some retail businesses mixed in
with all these community and service agencies. All told, 8th
Avenue will include about 15,000 square feet of leasable retail
space that will become available over the next two years,
beginning this November. KCHA is seeking out businesses like
coffee shops, restaurants, convenience stores, and other
neighborhood-oriented storefronts.
Defining ‘severely distressed’
Dan, who has worked for KCHA for almost 30 years, is involved
primarily in the development and financing of new housing
projects. Greenbridge, he says, has been “a true team effort by
many people. Our executive director, Steven Norman, saw the
opportunity and pushed hard to get everyone behind it. It took a
huge effort to get that initial $35 million grant from HUD to
get started.”
When HOPE VI was first launched, KCHA didn’t immediately think
of Park Lake as a candidate. There was less crime in Park Lake
than in the surrounding neighborhoods, for example. “The
definition of ‘severely distressed’ left room for
interpretation,” Dan says. “Certainly Holly Park was a far more
challenged place than Park Lake Homes.”


Above: Views of Park Lake Homes before its demolition to make
way for Greenbridge
But when SHA got HOPE VI awards for Roxbury Court (1998) and
Rainier Vista (1999), it became clear that it was probably not
as difficult as KCHA had thought to make a case for the
Greenbridge project. “Park Lake was not dissimilar from Rainier
Vista. After managing and maintaining this housing for many
years, we had come to believe that it was fairly decent housing
for people. But when we looked out over 10 to 15 years from a
long-term maintenance perspective, these homes were not
sustainable.”
The grant submission process took about six months, and was the
highest-rated HOPE VI application in the nation in 2001.
Greenbridge is being built in multiple phases, including five
phases of rentals. The third of these will be completed this
fall. It involves a whole new system of streets, utilities,
parks, and community facilities. One important element of this
new incarnation is a brand-new elementary school on the site,
White Center Heights Elementary, which opened in 2004. “This
school was a very big piece of this plan. The old school there
had been closed down,” says Dan. “It was very important to us to
get that school rebuilt—to have a neighborhood school.”
A tough market for home sales
As with all HOPE VIs, KCHA is providing housing opportunities
for people of all income levels. Like NewHolly, the density will
be approximately doubled. When completed, it will offer 448
rental units, and from 400 to 500 homes for purchase.
Right now, the housing market in White Center is not faring as
well as Seattle’s. “The home sale market is in the worst
condition around here that we’ve seen in about 20 years,” says
Dan. “This is not a good time for homebuilders to be building
new product, and we have built a couple of years’ lag time into
our projections. We’re reasonably optimistic that we’ll be one
of the first out of the chute once the market recovers—because
we’re so close in to downtown Seattle, and because the pricing
is on the more affordable end. The land, streets, and utilities
are ready to go.”
Homeownership, says Dan, has simply not been a financial option
for most of the former Park Lake’s residents. For example, the
median income of families living in Greenbridge, as of last
December, was $16,227—for, on average, a family of three. KCHA
is honoring former residents’ wish to return; of the current 187
completed rentals at Greenbridge, 182 are occupied by former
residents of Park Lake Homes. Of these current residents, 153
households represent first-generation immigrant families.
The “green” in Greenbridge
One of the most compelling aspects of the site is part of the
inspiration for the “Green” in Greenbridge. The entire community
is a demonstration project under the County’s low-impact
development ordinance, and it has won numerous state and
national awards. All homes are built green-designated and
embrace green features and building standards that reduce energy
and maintenance costs and provide healthy living environments.
Dan and KCHA are already seeing many positive impacts of
Greenbridge on the larger White Center community. “We’re seeing
more public and private investment in White Center, a lot of
renovation of homes around the site, as well as new houses being
built in neighborhoods that were always considered a little
shaky before Greenbridge went up. We’re seeing more investment
in the schools and the streets. Greenbridge has been a catalyst
for community development in White Center—and it’s just going to
be a great place to live.”
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